So the other day I thought to play around with Tumblr to learn about its services post acquisition. I signed up (from an Indian IP address), to create a new blog and found the place to be lonely. Tumblr offered me some blogs to follow, which I presume are popular. (Something very similar to twitter).

But, I didnt get what was the obvious. The Amitabh Bachchan’s blog is not featured in Tumblr’s suggestion engine. It should have been featured, not only because of his super-stardom celebrity status, but because he’s got a very popular blog. Amitabh Bachchan is one of the most active blogger in India and the world. He’s been blogging regularly, everyday, posted more than 3000 articles for more than 6 years. On the next screen, upon deliberately searching for his blog by typing his name (yes, with spelling mistake, which most of us misspell Bacchan) I found no results. Surprisingly “NO RESULT” for ‘Amitabh Bacchan’. Shame on you, Tumblr!
Amitabh Bachchan, aka SrBachchan had to move from BiggAdda when it discontinued the blogging service. Tumblr ‘won’ Blog of Amitabh Bacchan and migrated old posts & images, when BiggAdda stopped its blogging service.

Tumblr should be grateful that Sr. Bachchan uses its platform for blogging, which otherwise is non-existent in India compared to prominent blogging platform, BlogSpot (& WordPress). Not only this gives free publicity and advertising to the Tumblr but also gives a strong message of recommendation as SrBachchan is using this blogging platform.
Recently, Mr. Bachchan clarified on blog about the 65 crore ‘gold-plated thali’ controversy. & I had a good laugh on how India.com manipulates the stories to create a buzz.