I recently been introduced to (or been accidentally bumped to) Karl Goldfield’s blog and his video lessons about sales.
To confess I’ve been thinking of hiring  some engineers and giving them sales training; while surfing around I encounter this wonderful blogs and videos which are specifically created for startup entrepreneurs. (perfect for me!)
And then, I’ve started following his lessons, but it was bit tedeous to keep the videos align and in series. so I’m embedding these three videos (which I’m gonna need ?) For my convenience yeah, so that I can have them on one page…
Part I Messaging: Magical 12 words
Part II Messaging: Converting words into Sentences
Part III Messaging: from sentences to stories